A Swedish fragrance brand is coming to Kobe Sannomiya for the first time. BYREDO opens “BYREDO Kobe BAL” on the 1st floor of the Main Building at Kobe BAL on Friday, November 27, 2026. It is the brand’s first store in Kobe.
For fragrance lovers, and for anyone hunting for a gift scent, it adds one more place to stop by before the year-end rush.
Japan-debut and early-release items
The highlight of the new store is a lineup that includes items making their Japan debut and items going on sale ahead of other stores. Alongside the brand’s signature scents, there are products you can only find here.
BYREDO was founded in Stockholm in 2006 by Ben Gorham. It started from the idea of turning personal memories and cultural experiences into scent. The name is a play on “by redolence,” and the brand turns emotion and story into fragrance, drawing on the founder’s own memories, cultural experiences and imagination. It makes artistic fragrances from carefully selected, high-quality ingredients and craftsmanship.
Deep purple and a high-gloss table
The interior is another draw. Bold geometric forms inspired by the strength and purity of Brutalist architecture are combined with a Swedish sense of beauty that values material texture and craftsmanship.
The base color is a rich, glossy purple, set off by a sculptural table in high-gloss lacquer, creating a space where architectural grandeur and intimacy coexist. Choosing a scent becomes part of the brand’s world.
Opening commemorative “Miniature Set 5×8mL”
To mark the opening, a “Miniature Set 5×8mL” (¥27,390, tax included) goes on sale in limited quantities from the day the Kobe BAL store opens. It holds 8 mL bottles of five popular scents:
- BLANCHE
- BAL D’AFRIQUE
- MOJAVE GHOST
- GYPSY WATER
- ROSE OF NO MAN’S LAND
Each scent has its own character, so you can choose by mood or occasion. It works for yourself or as a gift for someone special. For anyone who wants to try several scents at once, it looks like an easy place to start.
Store information
- Store: BYREDO Kobe BAL
- Opening date: Friday, November 27, 2026
- Hours: 11:00–20:00
- Address: Kobe BAL Main Building 1F, 3-6-1 Sannomiya-cho, Chuo-ku, Kobe, Hyogo
- Phone: +81-78-335-8255
- Product: Miniature Set 5×8mL, ¥27,390 (tax included). Limited quantities from opening
- Website: https://www.byredo.com/ja_jp
- Instagram: https://www.instagram.com/officialbyredo/
- Kobe BAL (Japanese): https://www.bal-bldg.com (phone +81-78-391-0501)
