Rose-covered stationery is coming to bookstores in Umeda and Kyoto. The second collection of original stationery overseen by the chocolate brand RURU MARY’S and the stationery concierges of Tsutaya Books goes on sale in stages from Tuesday, December 1, 2026, at Tsutaya Books stores across Japan. In Kansai, Umeda Tsutaya Books and Kyoto Tsutaya Books start on December 1, while Hirakata, Nara and others follow from Friday, January 8, 2027.
The designs are by 川上恵莉子, art director of RURU MARY’S. The line has 11 items in all: fountain pens, ink, notebooks, book pouches, bookmarks and clips. The stationery project began in 2025, and this second round turns the flowers that have long decorated the brand’s chocolate packaging into things you write with and carry.
A rose fountain pen in high maki-e, finished by Wajima lacquer artisans
The centerpiece is a fountain pen decorated with roses in the high maki-e (raised lacquer and gold) technique, in black or red (¥275,000, tax included). Wajima-nuri lacquer artisans finish each pen by hand. It is sold by made-to-order only at four stores — Daikanyama, Roppongi, Ginza and Umeda — so Umeda Tsutaya Books is the only place to see it in Kansai.
An original ink (¥3,300, tax included) is also limited to the same four stores. Its pinkish red, like strawberry jam, is inspired by the “Seasonal Chocolate Sablé (Amaou strawberry)”, and it is made to be both vivid and easy to read. In Umeda, you can choose a pen and ink side by side.
Notebooks and pouches in mint green or floral blue
The everyday pieces are the hardcover notebook (¥2,530 each, tax included) and the book pouch (¥3,520 each, tax included). Both come in two colors: a mint green inspired by the Chocolate Sablé packaging, and a blue with pink roses and a floral pattern.
The notebook uses “MD Paper Cotton”, which resists bleed-through and smudging, and thread-sewn binding that lets the pages open flat to 180 degrees. The pouch is quilted and holds several books, from bunko paperbacks to larger volumes. It works as a book cover or as a case for a planner and pen.
Metal bookmarks and clips, too
Smaller items include metal bookmarks (rose and swan, ¥2,420 each, tax included) and bookmark clips (pink and red, ¥1,980 each, tax included). The swan bookmark is sold at only nine stores; in Kansai, that means Umeda and Kyoto.
Each clip set contains three different flowers: pink has a pink rose, pansy and wild mustard; red has a red rose, forget-me-not and tulip. They hold about 10 sheets of paper, so they work as bookmarks or to keep notes together.
Sales information
All prices include tax. The items are not sold at RURU MARY’S stores or its official online store. Stores and sales periods may change, and products and stock vary by store.
- Advance orders: at the Tsutaya Books online store from Friday, November 20, 18:00 (Japanese)
- Kansai stores from Tuesday, December 1: Umeda Tsutaya Books (through Monday, March 15, 2027); Kyoto Tsutaya Books (through Sunday, February 28)
- Kansai stores from Friday, January 8, 2027: Hirakata Tsutaya Books, Kyoto Okazaki Tsutaya Books, Nara Tsutaya Books, Tsutaya Books Wakayama City Library (all through Monday, March 15); TSUTAYA BOOKSTORE Umeda MeRISE (through Sunday, February 28)
- Tsutaya Books (Japanese): https://store.tsite.jp/
- RURU MARY’S (Japanese): https://www.mary.co.jp/mary/ruru/
