A new select shop for grown-up wardrobes is arriving in Kobe Sannomiya. “Tug dress” opens on the 3rd floor of Kobe Hankyu on Wednesday, November 18, 2026. It is aimed at middle-aged women who love fashion and want to enjoy every day positively, without compromising on work or hobbies.
To mark the opening, limited items from “SNIDEL” and “CELFORD” will be on the shelves. Some items go on sale ahead of the other USAGI ONLINE STORE and Tug dress shops in Kansai, and there are perks on opening day.
SNIDEL and CELFORD limited items for the opening
Products from popular brands that have been sold exclusively through USAGI ONLINE will also be stocked at Tug dress Kobe Hankyu. Quantities are limited, and items end when sold out.
- SNIDEL [web-exclusive] Fur-trimmed ribbon brooch coat: ¥38,500 (tax included). Colors: IVR / BLK / PNK; sizes: 0 / 1
- SNIDEL [web-exclusive] Velour ribbon pearl-and-bijou knit cardigan: ¥14,960 (tax included). Colors: LBLU / IVR / GRY / LPNK; size: F
- CELFORD [USAGI ONLINE / ZOZO exclusive] Classic bijou A-line knit dress: ¥25,960 (tax included). Colors: PNK / OWHT / BLK; sizes: 36 / 38
With ribbons and bijou details, these have just the right touch of glamour for winter outfits. The lineup centers on clothes you will want to wear in the coming season, from coats to knitwear.
Kansai-first Mila Owen items and special gifts
Some limited items go on sale ahead of the USAGI ONLINE STORE and Tug dress shops in the Kansai area. Quantities are limited here too.
- Mila Owen [USAGI ONLINE exclusive] Bijou knit cardigan: ¥17,600 (tax included). Colors: IVR / BLK; size: F
- Mila Owen [USAGI ONLINE exclusive] Collared knit dress: ¥17,600 (tax included). Colors: GRY / BEG / NVY; sizes: 0 / 1
Gifts are also available depending on how much you spend. Spend ¥5,500 or more (tax included) and you get an original USAGI ONLINE eco bag. Spend ¥20,000 or more (tax included) and you can choose one of four MUCHA five-color woven hand towels. All are limited in quantity and end when gone.
Coupons and member perks stack up on opening day
On opening day, Wednesday, November 18, the USAGI ONLINE official app distributes a “Tug dress Kobe Hankyu opening coupon” worth ¥500. It is distributed from 0:00 to 20:15 and can be used from 10:00 to 21:00 on purchases of ¥5,000 or more (tax included). It is valid only at Tug dress Kobe Hankyu and can be combined with the new-download coupon.
MA CARD members get 10% off everything on opening day only, including those who sign up that day. From Wednesday, November 18 to Monday, November 23 (six days), MA points are also awarded at a flat 5% regardless of membership rank. If you cannot make it on opening day, the perks continue through the weekend.
Store information
- Name: Tug dress Kobe Hankyu
- Opening date: Wednesday, November 18, 2026
- Hours: 10:00–20:00
- Address: Kobe Hankyu 3F, 8-1-8 Onogara-dori, Chuo-ku, Kobe, Hyogo
- Phone: 080-1115-9862 (available from opening day)
- Brands: SNIDEL, FRAY I.D, LILY BROWN, Mila Owen, CELFORD, SNIDEL HOME, MIESROHE
- USAGI ONLINE (Japanese): https://usagi-online.com/
