The treat that sold out every day in June is coming back to Tennoji. Kyoto’s long-established confectioner Tsuruya Yoshinobu will hold the 7th “Traveling Tsubara Tsubara” pop-up at Abeno Harukas Kintetsu Main Store (Abeno-ku, Osaka) for three days only, from Friday, November 13 to Sunday, November 15, 2026. The tour celebrates the 30th anniversary of its best-selling baked sweet, “Tsubara Tsubara.”
A mascot’s journey from Kyoto across Japan
“Tsubara Tsubara” is Tsuruya Yoshinobu’s classic sweet: a soft, chewy baked skin wrapped around sweet red bean paste (ogura-an), first made in 1996. To mark its 30th anniversary, the “Traveling Tsubara Tsubara” tour began at the Kyoto main store and has since visited Osaka, Hiroshima, Tokyo and Kyushu (Kumamoto). The 6th stop ran October 14–20 (Wed–Tue) at Tsuruya Department Store in Kumamoto, where a limited flavor made with Kumamoto’s shiranui citrus also appeared.
For the 7th stop the tour returns to Osaka, where it sold out every day in June. The event mascot, “Tsubara-chan,” is coming back after traveling around the country.
Finished by hand on the day: “Fuwamochi Tsubara Shio Ogura Butter”
The star of the event is “Fuwamochi Tsubara Shio Ogura Butter,” finished in store on the day. Wrapping the filling in the baked skin on the spot gives it a fluffy, chewy texture, the company says. The filling combines ogura-an made from Hokkaido Tokachi azuki beans with Hokkaido butter, with a hint of Kotobiki salt, made from seawater off Kotobikihama in Kyoto’s Tango region, as a secret ingredient.
It keeps for the day only, so plan to eat it the same day. The lineup and prices:
- “Shio Ogura Butter,” 1 piece: ¥346 (tax included). 450 per day
- “Shio Ogura Butter / Chestnut / Ogura” set of 3: ¥1,059 (tax included). 250 sets per day
Chestnut and ogura are not sold individually. The 3-piece box comes with a cute wrapping band, so it could also make a small gift. Contains wheat, milk and egg.
No reservations, while supplies last
Quantities are limited and sales end when they run out. Holds and reservations are not accepted. Since it sold out daily in June, an early visit looks like the safer bet. The venue is the basement 1st floor of Tower Building at Kintetsu Main Store, using both the permanent shop and a special sales space.
The next stops are already planned: the 8th in January 2027 at Tenmaya Okayama Main Store, the 9th in March 2027 at JR Kyoto Isetan, and the 10th in April 2027 at the Tsuruya Yoshinobu main store in Kyoto. Plans may change.
Event details
- Event: “Traveling Tsubara Tsubara,” 7th stop
- Dates: Friday, November 13 – Sunday, November 15, 2026. Limited quantities; ends when sold out. No holds or reservations
- Venue: Abeno Harukas Kintetsu Main Store, Tower Building B1F (permanent shop and special sales space)
- Address: 1-1-43 Abenosuji, Abeno-ku, Osaka
- Access: Right at Tennoji Station (Osaka Metro Midosuji and Tanimachi Lines; JR), Osaka Abenobashi Station (Kintetsu Minami-Osaka Line) and Tennojiekimae Station (Hankai Uemachi Line)
- Website (Japanese): https://www.tsuruyayoshinobu.jp/
- Tsubara Tsubara feature page (Japanese): https://shop.tsuruyayoshinobu.jp/collections/tsubaratsubara
