A week to try Korean cosmetics that are still hard to find in Japan is coming to Umeda. From Wednesday, November 4 to Tuesday, November 10, 2026, the cosmetics event space on the 2nd floor of Daimaru Umeda hosts a limited-time “K-BEAUTY POP UP”. Korean beauty brands gather here, from salon-exclusive hair care to skin care made with plant-derived ingredients.
Visitors can pick up this season’s notable beauty items and experience Korean beauty trends hands-on. During the event, makeup artists and bridal beauty advisers, in cooperation with the Osaka-based Korean total beauty and wedding salon “YONA KOREA TOTAL BEAUTY & WEDDING”, will help you choose products. The organizer is &IMPRES, a company that works on sales channels for beauty brands.
Nine Korean brands in one place
The lineup is GRAMIX, PH HUBBY, zeroset, THE PLANT BASE, DECORE, BAGLE, DermaCIA, LAIEL and YONA.
Photo: &IMPRES
The most prominent is GRAMIX, a professional hair care brand from Korea used by more than 30,000 salons there. It began selling in Japan this spring as a salon-exclusive brand. Three event-only sets, combining the 325 ml shampoo with a 450 ml treatment and other items, will be on sale.
Photo: &IMPRES
- Silky Smooth Set (shampoo 325 ml + treatment 450 ml): ¥6,801
- Silky Glow Set (shampoo 325 ml + Graphinoil 120 ml): ¥7,120
- Moist Repair Set (shampoo 325 ml + CMC Essence 250 ml): ¥7,520
Buyers also receive two sachets each of the 8 ml shampoo and 1 ml Graphinoil.
The other brands each have a distinct character. Sun-care specialist “PH HUBBY” offers its Primer Sun Balm (SPF50+ PA+++, 15 g) for ¥4,138, and “zeroset” has items such as a Green Tea Peeling Cleanser made with green tea from Hadong, Korea, at ¥2,915 each. The vegan skin care brand “THE PLANT BASE” has a calendula cream at ¥8,800, the eye-focused “BAGLE” an eyelash serum and mascara at ¥8,800, and “LAIEL” a sheet mask at ¥770 per sheet. “DECORE” has a 3-in-1 hand serum at ¥2,200, and “DermaCIA” a cream at ¥21,780, a lotion at ¥10,890 and a face-wash powder at ¥4,950. All prices include tax.
Photo: &IMPRES
Gifts and a prize draw just for visiting
You can enjoy the event even without buying anything.
- Show the Daimaru Matsuzakaya app coupon at the venue and the first 100 visitors receive a GRAMIX salon hair care sample set (one 8 ml sachet of Cuticle DR Shampoo and one 1 ml sachet of Graphinoil). While supplies last.
- Visitors to the venue can join a prize draw once per person, whether or not they buy anything. Winners receive cosmetics samples from the participating brands. You cannot choose the brand or item, and quantities are limited.
Special events on Korean weddings and skin care
YONA holds two free special events during the run. Each takes about one hour and has room for 10 people, and both are held inside the “K-BEAUTY POP UP” store.
- Wednesday, November 4, 18:00–19:00: a consultation introducing Korean weddings, including photo shoots in Seoul and Jeju Island, dress selection and ceremony planning
- Sunday, November 8, 13:00–14:00: a Korean-style skin care lecture, from the viewpoint of a Korean beauty specialist, on skin care that suits each person’s skin
The instructor is 李和実, head of YONA and a Korean beauty specialist, who has worked for more than 25 years as a wedding producer and dress coordinator.
Event details
- Event: K-BEAUTY POP UP
- Dates: Wednesday, November 4 – Tuesday, November 10, 2026
- Hours: 10:00–20:00
- Venue: Daimaru Umeda, 2F Cosmetics Event Space (3-1-1 Umeda, Kita-ku, Osaka)
- Website (Japanese): https://www.daimaru.co.jp/umedamise/
- Note: Content, events and gift programs may change. Gifts are limited and end when supplies run out.
