For 17 days, the latest Korean fashion will be in Umeda for you to pick up and try on. MUSINSA, the fashion platform from Korea, holds “MUSINSA Osaka Pop-Up Store 2026” from Friday, October 23 to Sunday, November 8, 2026, at VS., a venue in Umekita Park in Grand Green Osaka. Around 1,400 m² of space will hold 71 brands and some 3,400 items. That is the largest number of items for any of its pop-ups in Japan, and it is said to be one of the biggest events of its kind in the Kansai region. Admission is free.
Why Osaka? Kansai is MUSINSA’s second-biggest market in Japan
There are numbers behind the move to Osaka. The pop-up held in Harajuku, Tokyo, in August drew about 32,000 visitors in 10 days, and new MUSINSA member sign-ups during that period were four times the previous year’s. On the MUSINSA Global Store, sales in the Kansai region from January 1 to September 20, 2026, ranked second in Japan after the Tokyo metropolitan area, with Osaka accounting for the largest share. The idea is to give people in Kansai who already buy Korean clothes and cosmetics online a place to see them in person.
MUSINSA began in 2001 as an online community for sneaker lovers, and its name comes from the initials of a Korean phrase meaning “a place with a huge number of shoe photos.” Today it operates in 13 regions, including Japan.
Six brands in a Japanese store for the first time, plus new fall/winter collections
The highlight: six fast-growing Korean brands appear in a physical store in Japan for the first time.
- KHIHO: a designer goods brand founded in 2022. Its name comes from a Korean word with two meanings, “taste (preference)” and “sign,” and it opened a flagship store in Seongsu-dong, Seoul, in February 2026
- RESIS: a women’s casual brand launched in 2026 by Choi Bum-seok, the designer who built GENERAL IDEA. Its world is built around two sisters with different tastes
- MIXXO: a Korean women’s SPA (fast fashion) brand named after “mixology,” the art of making cocktails
- CHAAKAN: a shoe brand launched in 2019, known for its original cushioning and non-slip soles
- BOWLOW PRODUCT: a menswear brand built around a “muscle fit” that suits muscular builds
- UNTITLED SEOUL: launched in 2024, finishing its clothing with hand garment-dyeing and washing
Other fashion brands such as ASON, MISEKI SEOUL, THE COLDEST MOMENT and 999HUMANITY, and beauty brands such as DINTO and CHASIN RABBITS, are also scheduled to take part. New fall/winter 2026 collections will be shown all at once. The biggest draw is that everything can be tried on — a good chance to check sizes in one go if you have hesitated to order online.
Collaborations with ZOZOTOWN, Nongshim and I’m donut?
There is more than fashion. ZOZOTOWN will display items ahead of their release on its site and run a campaign for its members who visit, and food delivery service Rocket Now will offer discount coupons and prizes through a members-only booth event.
I’m donut?, the Japanese fresh donut shop whose first Korean store in Seongsu, Seoul, became a talking point, will sell a “MUSINSA Limited BOX.” It is a set of four: the Korea-only “Nori Glazed” and “Caramel Crunch,” plus “I’m donut? Original” and “Matcha White Chocolate.” Nongshim, known for Shin Ramyun, teams up with MUSINSA for the first time: follow its official social media account to sample “Shin Ramyun Toowoomba” instant noodles, and answer a survey to receive a pack of “Shin Ramyun Rosé” instant noodles while supplies last.
Event details
- Event: MUSINSA Osaka Pop-Up Store 2026
- Dates: Friday, October 23 – Sunday, November 8, 2026
- Venue: VS. (Umekita Park North Park, Grand Green Osaka, 6-86 Ofukacho, Kita-ku, Osaka)
- Space: about 1,400 m²
- Admission: free
- Advance reservations: accepted via MUSINSA’s official LINE account from 10:00 on Wednesday, October 7, 2026
