Fashion

Korean baby and kids’ brand “moimoln” opens its first pop-up at Daimaru Kobe, through Oct 20

Korean baby and kids’ brand “moimoln” opens its first pop-up at Daimaru Kobe, through Oct 20

A week of Nordic-style Korean baby clothes has begun in Kobe. “moimoln,” a Korean baby and kids’ clothing brand, has opened a pop-up shop on the 5th floor of the main building at Daimaru Kobe, running from Wednesday, October 14 to Tuesday, October 20, 2026. It is the brand’s first appearance at Daimaru Kobe.

Autumn–winter new arrivals, plus a premium collection sold at select stores

The shop centers on new autumn–winter items for the season ahead: dresses, matching sets and outerwear for winter outings, all for babies and kids. A premium collection that is sold only at some stores also appears here.

The moimoln pop-up at Daimaru Kobe, with house-shaped fixtures displaying baby clothes, knit hats and bags

moimoln runs more than 500 stores in Korea and China and about 20 in Japan. Its clothes combine unique designs with a Nordic touch, and this pop-up gives people in the Kobe area a chance to handle the pieces in person.

If you are looking for a baby gift or an outfit for outings, being able to check the size and fabric in the shop is a plus. The run is only seven days, so it is best to go early.

A Nordic-style brand whose name means “Hello, cloud!”

The name combines “moi,” Finnish for “hello,” with “moln,” Swedish for “cloud” — “Hello, cloud!” Inspired by the Scandinavian way of living in harmony with nature, the brand adds its own twist to offer what it calls “Unique Scandistyle.”

The brand’s icon is an olive-colored cloud. It carries a new and unique sensibility for mothers who wish for a happy, rich life for themselves and for their beloved children. The clothes are designed for people who like simple, practical and stylish looks.

Opening gift: an original denim bag with purchases of ¥10,000 or more

To mark the opening, customers whose purchases total ¥10,000 or more (tax included) receive an original moimoln denim bag.

A navy denim bag with a white brand logo, hanging on a hanger

The compact bag measures about W300 × H200 × D100 mm. Made of denim that works in any season, it can serve as a kids’ outing bag, or for small items and lunch boxes. The offer applies when the total after discounts is ¥10,000 or more including tax; quantities are limited and it ends when supplies run out.

Shop information

  • Shop: moimoln Daimaru Kobe (pop-up shop)
  • Dates: Wednesday, October 14 – Tuesday, October 20, 2026
  • Hours: 10:00–19:00 (until 17:00 on the last day)
  • Location: Daimaru Kobe, Main Building 5F, 40 Akashimachi, Chuo-ku, Kobe, Hyogo (650-0037)
  • Opening gift: an original moimoln denim bag with purchases of ¥10,000 or more (tax included), from October 14 while supplies last
  • Note: the shop is not eligible for Mokumoku Points, and Mokumoku-member events do not apply
  • Official website (Japanese): https://www.moimoln.jp/
  • Instagram: https://www.instagram.com/moimoln.jp/

This is an English version of a story originally published in Japanese. 日本語の記事を読む